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Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791p. : col. ill. ; 28 cmISBN:
  • 0071158332
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20071123 HF5415.13 Available apd 42909

Glossary : p. G1 - G12. Includes indexes.

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