000 03760nam a2200337 a 4500
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040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a302.23
_bSo6 2016
100 0 _aSoriano, Raven S.
_eauthor
_920883
245 1 0 _aDigital media literacy and facebook utilization of selected students in Cavite State University -- Main Campus /
_cby Raven S. Soriano and Natasha Nicole N. Tindan.
260 0 _aIndang, Cavite :
_c2016.
_bCavite State University- Main Campus,
300 _axv, 83 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (AB Journalism) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Arts and Science (CAS)
520 3 _aSORIANO, RAVEN S. and TINDAN, NATASHA NICOLE N. Digital Media Literacy and Facebook Utilization of Selected Students in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University. Indang, Cavite. April 2016. Adviser: Ms Racquel G. Agustin. The study was conducted at Cavite State University, Indang, Cavite from\ November 2015 to March 2016. This study aimed to: (1) identify the level of digital media literacy of the participants; (2) identify their level of Facebook utilization; and (3) determine the relationship between their digital media literacy and their Facebook utilization. The research used descriptive survey method and sample was identified through stratified simple random sampling with proportional allocation. A total of 864 students with Facebook accounts were asked to answer the survey questionnaire. Statistical measures applied were frequency counts, percentage formula, and chi-square test for independence. Participants had a high level of digital media literacy and low level of Facebook utilization. It can be concluded that participants have a medium level of digital media literacy in terms of technical skills of accessibility on Facebook. They mostly have access on Facebook through mobile phones, uploading photos of themselves and publishing videos of friends. In terms of critical understanding skills; analyzing and evaluating digital content, participants had low level of digital media literacy while in communicative abilities in creation, reflection, and action on digital contents, they had high level of digital media literacy. Facebook utilization results showed that participants had high level of frequency of usage but low level of frequency of activities done on Facebook. For the relationship between the level of digital media literacy and level of Facebook utilization, results showed that there was a highly significant relationship between the two variables. The high level of digital media literacy of the participants had a significant relationship with their low level of Facebook utilization. This means that participants meet the needed competencies to be digital media literate but is not highly capable of applying these competencies when utilizing their Facebook accounts in terms of activities done on Facebook.
541 _cSubmitted copy to the University Library.
_d02/14/2017
_eT-6212
650 0 _aMedia literacy
_91387
650 0 _aFacebook
_920884
690 _92381
_aBachelor of Arts in Journalism
700 _aTindan, Natasha Nicole N.
_920885
_eauthor
700 _aAgustin, Racquel G.
_92977
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b08319e712ae4bc2cb3ac3e2269f568c
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c10152
_d10152