000			03275nam a2200337 a 4500
003			OSt
005			20230815100738.0
008			170508s19uu xx 00 eng d
040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a659.1 _bAb1 2016
100			_aAbalos, Tricia Ann Mae A. _920896 _eauthor
245	1	0	_aDesign of promotional materials to advertise Cavite State University bee products and their acceptability to the selected residents of Brgy. Poblacion I, II, III, and IV Indang, Cavite / _cby Tricia Ann Mae A. Abalos. and Danilo C. Hernandez Jr.
260			_aIndang, Cavite : _c2016. _bCavite State University- Main Campus,
300			_axiv, 107 pages : _c28 cm. _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (AB Journalism) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Arts and Science (CAS)
520	3		_aABALOS, TRICIA ANN MAE A., and HERNANDEZ, DANILO C. JR. Design of Promotional Materials to Advertise Cavite State University Bee Products and their Acceptability to the Selected Residents of Brgy. Poblacion I, Il, III, and IV Indang, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Rey Ann M. Maramag This study aimed to design promotional materials such as tarpaulin, flyers, and stickers to advertise bee products of CvSU and subsequently determine the effectiveness of these materials in terms of message, aesthetics, and placement/distribution. This study also aimed to determine the acceptability of these bee products in terms of product feature, pricing, and distribution channel to the selected residents of Brgy. Poblacion I, IJ, Ill, and IV, Indang, Cavite with the products’ information provided by the promotional materials. Descriptive design was used in the study as a method to describe the nature of the materials’ effectiveness and the products’ acceptability. Through simulation of the promotional materials designed based on the results of a benchmark done beforehand, the participants answered a four-point Likert Scale questionnaire to determine the materials’ effectiveness and another four-point Likert Scale questionnaire to determine the acceptability of the bee products. Results showed that tarpaulin and flyers were highly effective in terms of message, aesthetics, and placement/distribution while stickers are effective in terms of aesthetics and slightly effective in terms of message and placement/distribution. The bee products, on the other hand, were perceived to be highly acceptable in terms of product feature, pricing, and distribution channels.
541			_cSubmitted copy to the University Library. _d02/14/2017 _eT-6218
650		0	_aAdvertising _92528
650		0	_aBees _920897
690			_92381 _aBachelor of Arts in Journalism
700			_aHernandez, Danilo C. Jr. _920898 _eauthor
700			_aMaramag, Rey Ann M. _916459 _eadviser
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0 _yClick here to view thesis abstract and table of contents
942			_2ddc _cMAN
999			_c10162 _d10162