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008 170510s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a302.2
_bP96 2016
100 _aPugong, Ladylyn G.
_eauthor
_920959
245 1 0 _aCommunication styles and effectiveness of networking agents as perceived by selected Caviteños /
_cby Ladylyn G. Punong and Marie Criszel D. Villanueva.
260 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2016.
300 _axii, 69 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (AB Journalism) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Arts and Sciences (CAS)
520 3 _a PUGONG, LADYLYN G. and VILLANUEVA, MARIE CRISZEL D. Communication Styles and Effectiveness of Networking Agents as Perceived by Selected Cavitellos. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Rey Ann M. Maramag. This study was conducted to determine the communication styles and effectiveness of networking agents as perceived by selected Cavites In particular, it aimed to identify the Cavite-based networking companies that the participants are familiar with; identify the communication styles of the networking agents in terms of message construction and speaker's behavior; determine the effectiveness of the networking agents in terms of the changes in the participants' attitude and behavior; and to determine the relationship between the communication styles and effectiveness of the networking agents. The participants of the study were selected 100 participants/attendees in 10 networking companies in Cavite. The study used purposive sampling to identify the participants. Frequency and percentage were used to process data. To measure the effectiveness of the networking agents in terms of attitude and behavior, mean and standard deviation were used. To determine the relationship between the communication styles of the networking agents and effectiveness of the networking agents, Pearson r was used. It is the covariance of the two variables divided by the product of their standard deviations. Based on the results of the study, selected Cavitefios were most familiar with UNO (Unlimited Network of Opportunities) followed by Frontrow Enterprise Philippine Incorporated, Royal; My Jinga Juice Incorporated, AIM Global Incorporated, Global Entrepreneurship Merchandising Incorporated, DXN International Private Ltd., Forever Living Products Philippines Incorporated, NU Skin Philippines Incorporated and Herbalife. The most communication styles used by the networking agents in terms of their message construction and behavior in the seminars or presentations were the assertive and aggressive styles. Networking agents are effective in terms of changing the participants' attitude but ineffective in changing the participants' behavior towards networking after the seminar or presentation. The networking agents' communication styles do not have a significant relationship to the effectiveness of the networking agents.
541 _cSubmitted copy to the University Library.
_d02/14/2017
_eT-6217
650 0 _aMass communication
_920960
650 0 _aInformation networks
_94201
690 _92381
_aBachelor of Arts in Journalism
700 _aVillanueva, Marie Criszel D.
_eauthor
_920961
700 _aMaramag, Rey Ann M.
_eadviser
_916459
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bc910a98b51dfb98348654d587822c15
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c10195
_d10195