000			04240nam a2200325 a 4500
003			OSt
005			20221109090805.0
008			170510s19uu xx 00 eng d
040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a070.4 _bM69 2016
100		0	_aMisola, Irish D. _eauthor _920962
245	1	0	_aDesign of promotional materials for Cavite State University's student artistesociety / _cby Irish D. Misola and Janine C. Sangreo.
260	0		_aIndang, Cavite : _c2016. _bCavite State University- Main Campus,
300			_axv, 86 pages : _c28 cm. _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (AB Journalism) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Arts and Science (CAS)
520	3		_a MISOLA, IRISH D. and SANGREO, JANINE C. DESIGN OF PROMOTIONAL MATERIALS FOR CAVITE STATE UNIVERSITY'S STUDENT ARTISTE SOCIETY. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Mrs. Erica Charmane B. Hernandez. This study was conducted to design promotional materials for Cavite State University's Student Artiste Society (St.Ar.S.). Specifically, it aimed to: determine the materials that can be designed to promote Cavite State University's St.Ar.S; determine the factors in designing promotional materials such as tarpaulin, flyers and posters; and identify the effectiveness of the design in terms of its content and layout to selected students of Cavite State University Main Campus. Descriptive method of research and two sets of survey questionnaire were used in the study. The first set used convenience sampling technique to conduct the pre-survey to selected 40 students, taken from the ten percent of the 391 total number of participants, in each of the nine colleges of the main campus. The benchmark survey questionnaire included questions to determine the affordable to be used in promoting an organization, and the perception of selected students about the content and layout of the design of promotional materials for Cavite State University's Student Artiste Society. The second set of questionnaire also used convenience sampling to 391 participants from Cavite State University Main Campus. The questionnaire included questions that determine the effectiveness of the design in terms of its content and layout as perceived by the selected students. Frequency, percentage, mean and standard deviation were also used in the process of data gathering. Moreover, based on the results of the benchmark survey, the three most preferred materials as perceived by the participants in terms of its promotional and affordability of the organization were tarpaulin, posters and flyers. The result in terms of content and layout was also included in the design such as logos, symbols, picture colors, simple font styles, benefits, contact information, and English medium. Further, the results of the second set of questionnaire on the effectiveness survey showed that the promotional materials are 'effective' in terms of layout and 'highly effective' in terms of content as perceived by selected students. In addition, it is recommended that Journalism students should also try to design or think of other promotional materials to support arts, culture and tradition. They should make it more creative and artistic not just for StArs, but also for the whole socio-cultural organization of Cavite State University. The layout can also be amended in terms of font styles or other graphics and text placement for the improvement of the design to have a highly effective result as the content
541			_cSubmitted copy to the University Library. _d02/14/2017 _eT-6220
650		0	_aTarpaulin, poster and flyers _920963
690			_92381 _aBachelor of Arts in Journalism
700			_aSangreo, Janine C. _920964 _eauthor
700			_aHernandez, Erica Charmane B. _929964 _eadviser
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=df1fedccf14cabbcfab264815916bd7d _yClick here to view thesis abstract and table of contents
942			_2ddc _cMAN
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