000 03868nam a2200325 a 4500
003 OSt
005 20211126090843.0
008 070509s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a380.1
_bR21 2000
100 1 0 _aRaymundo, Ma. Cristina M.
_eauthor
245 1 0 _aCJ's boutique /
_cMa. Cristina M. Raymundo and Jay D. Cruzate.
260 0 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2000.
300 _a46 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aEnterprise Development Project (BSBM Major in Marketing Management) Cavite State University.
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management and Developmental Studies (CEMDS)
520 3 _aRAYMUNDO, MA.CRISTINA M. AND CRUZATE, JAY D. "Cr s Boutique": An Enterprise Development Project. Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. March 2000. Adviser: Mrs. Ma. Corazon A. Buena. A project was conducted at 514 De Ocampo St. Indang, Cavite. The study was conducted from September 5, 1999 to January 31, 2000 to provide the participants a chance to apply gained knowledge in business management to the actual situation by putting up a business enterprise. It determine the profitability of CJ's boutique, the different marketing strategies to be applied and identified the problems in handling a boutique business and recommend feasible solutions. The boutique business sold different types of merchandise for modern fashion such as trend of textiles, tailor accessories, clothes and apparel for men and women, and Herway cosmetic products. Herway products were directly delivered in the boutique that would attract more consumers as well as more costumers to patronize the products being sold. An initial capital of P20,000.00 was used in the business. A computed return on investment of CJ's Boutique was 32.94 percent which means that for every one peso invested in the business there was P0:2 return on investment. Due to this, the business was deemed profitable. This was considered profitable because the capital invested was faster compared to other types of business. The liquidity analysis was used to assess the project's ability to meet short-term obligations. In a short period of time, the business earned a total gross profit of P14,634.10 and incurred an operating expenses amounting to P8,044.50. Net sales amounted to P6,589.60. From September to January, they gained a high net sales resulting to income for the said period of the project. During the first month of operation, the proponents encountered several problems. These include stiff competition, high price of products of wholesaler and suppliers, and out of stock of Herway products. To penetrate the market, the proponents compared the prices with the competitor price and offered a much lower price. The proponents did some strategies like giving discounts and selling products daily to be able to gain more costumers. Another problem encountered was the limited size of the glass shelves. In solving this problem the proponents provided additional space for the accessories and other products were place in plastic box, plastic tray, and hanger for displays.
541 _d04/05/2000
_eEDP-69
_cSubmitted to the University Library
650 0 _aWhole sale marketing
_95682
690 _91343
_aBachelor of Science in Business Management
_xMarketing Management
700 1 _aCruzate, Jay D.
_eauthor
700 _aBuena, Ma. Corazon A.
_95683
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=240f439aa843d57ffa1b4c6d5e1a5a90
_yClick here to view abstract and table of contents
942 _2ddc
_cMAN
999 _c1306
_d1306