000			00834 a2200265 4500
003			OSt
005			20210305144600.0
008			210305b ||||| |||| 00| 0 eng d
020			_a0072410752
050			_aHF5415 _bM34 2003
100			_94702 _aKerin, Roger A.
245			_aMarketing / _cRoger A. Kerin ... [et al.].
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2003.
300			_axliii, 741p. : col. ill. ; 28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490			_aThe Irwin/McGraw-Hill series in marketing
500			_aGlossary : p. 663 - 681.
504			_aReferences : p. 682 - 710. Includes index.
541			_cDonated by Ohio State University _e50713 _ncopy 4
650		0	_9366 _aMarketing
942			_2lcc _cBK
999			_c17435 _d17435