000			00807nam a2200241 4500
003			OSt
005			20210302220142.0
008			210301b ||||| |||| 00| 0 eng d
020			_a0135524806
050			_aHF5415.13 _bK84 1991
100			_93774 _aKotler, Philip
245			_aMarketing management : _banalysis, planning, implementation and control / _cPhilip Kotler.
250			_a7th ed.
260			_aEnglewood Cliffs, N. J. : _bPrentice Hall, _cc1991.
300			_axxvi, 756 p. : ill. ; 28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
541			_cDonated by Ohio State University _e26343 _ncopy 2
650		0	_9366 _aMarketing _xManagement
942			_2lcc _cBK
999			_c17841 _d17841