000			00858nam a2200253 4500
003			OSt
005			20210307234244.0
008			210305b ||||| |||| 00| 0 eng d
020			_a0131257331 hard bound
050			_aHF5415.2 _bM29 1996
100			_94705 _aMalhotra, Naresh K.
245			_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra.
250			_a2nd ed.
260			_aUpper Saddle River, N. J. : _bPrentice Hall, _cc1996.
300			_axxxiii, 890. : ill. ; 26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
541			_cDonated by Ohio State University _e18953 _ncopy 2
650		0	_93770 _aMarketing research
650		0	_93770 _aMarketing research _xMethodology
942			_2lcc _cBK
999			_c18107 _d18107