000			01033 a2200289 4500
003			OSt
005			20210218113455.0
008			210218b ||||| |||| 00| 0 eng d
020			_a0070189544
050			_aHF5415 _bEt9 1997
100			_94181 _aEtzel, Michael J.
245			_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250			_a11th ed.
260			_aNew York : _bMcGraw-Hill, _cc1997.
300			_axxi, 624p. : ill. ; 25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490			_aMcGraw-Hill series in marketing
500			_aRev. ed. of: Fundamentals of marketing. William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. Glossary : p. G1 - G17.
504			_aIncludes bibliographical references and indexes.
541			_cDonated by Ohio State University _e21464 _ncopy 2
650		0	_9366 _aMarketing
700			_94183 _aWalker, Bruce J.
700			_94184 _aStanton, William J.
942			_2lcc _cBK
999			_c18152 _d18152