000 00869nam a2200253 4500
003 OSt
005 20210307202248.0
008 210305b ||||| |||| 00| 0 eng d
020 _a0130122173
050 _aHF5415.13
_bK84 2000
100 _93774
_aKotler, Philip
245 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _aMillenium ed.
260 _aUpper Saddle River, N. J. :
_bPrentice Hall,
_cc2000.
300 _axxxii, 718 p. ; 26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _aThe Prentice Hall International series in marketing
504 _aIncludes bibliographical references.
541 _cDonated by Ohio State University
_e43835
_ncopy 4
650 0 _9366
_aMarketing
_xManagement
942 _2lcc
_cBK
999 _c18391
_d18391