000 | 00869nam a2200253 4500 | ||
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003 | OSt | ||
005 | 20210307202248.0 | ||
008 | 210305b ||||| |||| 00| 0 eng d | ||
020 | _a0130122173 | ||
050 |
_aHF5415.13 _bK84 2000 |
||
100 |
_93774 _aKotler, Philip |
||
245 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
||
250 | _aMillenium ed. | ||
260 |
_aUpper Saddle River, N. J. : _bPrentice Hall, _cc2000. |
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300 | _axxxii, 718 p. ; 26 cm. | ||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
||
338 |
_2rdacarrier _avolume |
||
490 | _aThe Prentice Hall International series in marketing | ||
504 | _aIncludes bibliographical references. | ||
541 |
_cDonated by Ohio State University _e43835 _ncopy 4 |
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650 | 0 |
_9366 _aMarketing _xManagement |
|
942 |
_2lcc _cBK |
||
999 |
_c18391 _d18391 |