000			01948nam a22002897a 4500
003			OSt
005			20201118073223.0
008			201011b ||||| |||| 00| 0 eng d
020			_a9781680954357
040			_cCvSU Main Campus Library _erda
041			_aeng
050			_aHF5415 _bSe6 2017
245			_aServices marketing and customer relationship management / _cby 3G E-Learning
260			_aUSA : _b 3G E-Learning LLC, _c2017
300			_axii, 216 pages : _billustrations ; _c24 cm + _e1 DVD (4 3/4 in.).
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aInclude index.
505			_aIntroduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention
520			_aServices marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.
541			_aFund 164 _bF&J de Jesus, Inc. _cPurchased _dApril 23, 2018 _e76418 _fNEJ _hPHP 6,975.00 _p2018-02-0161 _q2018-1-0101
650		0	_9479 _aService marketing
650		0	_9480 _aCustomer relations _xManagement
710			_9301 _a3G E-Learning
942			_2lcc _cBK
999			_c18755 _d18755