000			04575nam a2200325 a 4500
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008			070521s19uu xx 00 eng d
040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a630.715 _bM72 1990
100	1	0	_aMojica, Marietta C. _eauthor
245	1	0	_aRelationship between communication network and adoption of coffee farming practices of farmers in three villages in Cavite / _cMarietta C. Mojica.
260	0		_aLos Baños, Laguna : _bUniversity of the Philippines, _c1990.
300			_a251 pages : _billustrations ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (Ph.D. - - Development Communication) UPLB, College, Laguna.
504			_aIncludes bibliographical references.
520	3		_aMOJICA, MARIETTA C. University of the Philippines at Los Banos. May, 1990. Relationship Between Communication Network and Adoption of Coffee Farming Practices of Farmers in Three Villages in Cavite.Major Professor. Dr. Felix Librero. This study analyzed and compared the communication networks among coffee farmers from the three villages in Cavite. The major objective was to determine any relationship between the farmers’ communication network and adoption of coffee farming practices. A theoretical model based on the General Systems Theory was conceptualized illustrating the possible relationships of communication structure with other structures in a village system. A total of 150 respondents were selected using the snowball sampling. They were interviewed using the interview schedule made up of two major parts. The first part collected information on personal characteristics and coffee farming practices adopted while the second part asked respondents on their communication links. These network links were presented in “who-to-whom" communication matrices. Network analysis was accomplished with the use of the UCINET program. Data revealed that network members from the three villages differed significantly in their connection, connectedness, and communication value. They did not differ in centrality, betweenness, reciprocity, and spatial distance. In terms of individual diversity or homogeneity/heterogeneity of network members in some variables, results show that network members from the three villages differed significantly in their demographic, socio-economic and agricultural characteristics. They were homogeneous in demographic characteristics and heterogeneous in agricultural characteristics. Correlation of proximity variables and diversity variables indicates the relationships between the communication structure and the demographic, socio-economic, and agricultural structures in a system. Proximity variables and diversity variables which are significantly correlated provided information on who is linked to whom in a system. Eleven non-network variables were found related to one to four of the network variables. A positive relationship existed between network variables and adoption variable. Network variables which were significantly related to individual rate of adoption were: centrality, connection, betweenness, and connectedness and diversity among network members in socio-economic characteristics. Only three non-network variables were significantly related to adoption. These variables were: sex, television viewership, and attendance in seminar/training. The results of stepwise regression of non-network variables together with network variables revealed the intervening effect of network variables between Organizational membership and adoption of coffee farming practices. The combined influences of "proximity in organizational membership", "“seminar/training attendance", and “in expenses on coffee Production"; non-network variables (arganizational membership); and “diversity in socio-economic" accounted for the 28.96 percent of total variation in the number of coffee farming practices adopted.
541			_cSubmitted to the University Library _dOctober 02, 1990 _eT-1137
650		0	_aAgricultural extension work _911917
650		0	_aCoffee _xProduction. _93553
650		0	_aAgricultural development. _942229
690			_91418 _aDoctor of Philosophy _xDevelopment Communication
700			_aLibrero, Felix _933446 _eadviser
856			_p80 _yClick here to view thesis abstract and table of contents _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5acc5c516da6991bdf862ea0bc3fb3a4
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