| 000 | 00757nam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230310062536.0 | ||
| 008 | 070215s19uu xx 00 eng d | ||
| 020 | _a076191241X (pbk) | ||
| 050 |
_aHF5823 _bH83 1998 |
||
| 245 | 1 | 0 |
_aHow advertising works : _bthe role of research / _cedited by John Philip Jones. |
| 260 | 0 |
_aThousand Oaks, Calif. : _bSAGE, _cc1998. |
|
| 300 | _a358p. : ill. ; 23 cm. | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 541 |
_cPurchased _e24910 |
||
| 650 | 0 |
_aAdvertising _92528 |
|
| 650 | 0 |
_aAdvertising _xResearch _92528 |
|
| 700 |
_aJones, John Philip _930444 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c22556 _d22556 |
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