| 000 | 00535nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20201029161442.0 | ||
| 008 | 070214s19uu xx 00 eng d | ||
| 020 | _a0471613517 | ||
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, Geoge S. Day. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aNew York : _bJohn Wiley, _cc1990. |
|
| 300 | _axiv, 739p. : ill. ; 24 cm. | ||
| 500 | _aGlossay : p. G-1 - G-14. Includes bibliographical references and index. | ||
| 650 | _aMarketing research. | ||
| 700 | 1 | _aDay, George S. | |
| 999 |
_c22692 _d22692 |
||