| 000 | 00828nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230110124039.0 | ||
| 008 | 161026s19uu xx 00 eng d | ||
| 020 | _a025611319X | ||
| 050 |
_aHF415.1 _bB38 1995 |
||
| 100 | 0 |
_aBearden, William O. _931506 |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden. |
| 260 | 0 |
_aChicago : _bIrwin, _cc1995. |
|
| 300 | _axlviii, 631 p. : col. ill. ; 2 | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aGlossary : pp. 564-583. | ||
| 541 | _e15529 | ||
| 650 | 0 |
_aMarketing _9366 _zUnited States |
|
| 650 | 0 |
_aMarketing _9366 |
|
| 651 | 0 |
_91081 _aUnited States |
|
| 700 |
_aIngram, Thomas N. _929011 |
||
| 700 |
_aLaForge, Raymond W. (Buddy) _929013 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c23194 _d23194 |
||