000 00860nam a2200253 a 4500
003 OSt
005 20210412211845.0
008 061023s19uu xx 00 eng d
020 _a0324006616
050 _aHF5821
_bOg9 2000
100 0 _aO'Guinn, Thomas C.
_95769
245 1 0 _aAdvertising /
_cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenick.
250 _a6th ed.
260 0 _aCincinnati, Ohio :
_bSouth-Western College Pub.,
_cc2000.
300 _axxxvii, 694p. : col. ill. ; 28 cm.
500 _aGlossary : p. 655 - 667.
504 _aIncludes bibliographical references and indexes.
541 _cDonated by Ohio State University
_d01/20/2006
_e22738
_ncopy 2
650 0 _aAdvertising
_92528
650 0 _aAdvertising media planning
_95770
700 _aAllen, Chris T.
_95771
700 _aSemenick, Richard J.
_95772
942 _2lcc
_cBK
999 _c23329
_d23329