| 000 | 00860nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230310062537.0 | ||
| 008 | 061023s19uu xx 00 eng d | ||
| 020 | _a0324006616 | ||
| 050 |
_aHF5821 _bOg9 2000 |
||
| 100 | 0 |
_aO'Guinn, Thomas C. _95769 |
|
| 245 | 1 | 0 |
_aAdvertising / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. |
| 250 | _a6th ed. | ||
| 260 | 0 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc2000. |
|
| 300 | _axxxvii, 694p. : col. ill. ; 28 cm. | ||
| 500 | _aGlossary : p. 655 - 667. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 541 |
_cDonated by Ohio State University _d01/20/2006 _e22738 _ncopy 2 |
||
| 650 | 0 |
_aAdvertising _92528 |
|
| 650 | 0 |
_aAdvertising media planning _95770 |
|
| 700 |
_aAllen, Chris T. _95771 |
||
| 700 |
_aSemenick, Richard J. _95772 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c23329 _d23329 |
||