| 000 | 00665nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20201029161510.0 | ||
| 008 | 080317s19uu xx 00 eng d | ||
| 020 | _a0256198519 | ||
| 100 | 1 | 0 | _aMcCarthy, E. Jerome |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Pascale G. Quester. |
| 250 | _a2nd Australian ed. | ||
| 260 | 0 |
_aSydney, Australia : _bIrwin, _cc1997. |
|
| 300 | _axiii, 768p. : col. ill. ; 25 c | ||
| 500 | _aGlossary : p. 742 - 753. Includes index. | ||
| 650 |
_aMarketing _xAustralia. |
||
| 650 |
_aMarketing _xNew Zealand. |
||
| 700 | 1 | _aPerreault, William D. | |
| 700 | 1 | _aQuester, Pascale G. | |
| 999 |
_c23427 _d23427 |
||