000 00563nam a2200169 a 4500
005 20201029161515.0
008 060829s19uu xx 00 eng d
020 _a0324006039
100 1 0 _aMcDaniel, Carl, Jr.
245 1 0 _aContemporary marketing research /
_cMcDaniel Roger Gates.
250 _a4th ed.
260 0 _aCincinnati, Ohio :
_bSouth Western College Pub,
_cc1999.
300 _axxvi, 780p. : ill. ; 26 cm.
500 _aGlossary : p. G1 - G10. Incldes bibliographical references.
650 _aMarketing research.
700 1 _aGates, Roger H., 1942-
999 _c23628
_d23628