| 000 | 00935nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230310062539.0 | ||
| 008 | 070703s19uu xx 00 eng d | ||
| 020 | _a0256105162 0256108250 (International ed.) | ||
| 040 | _cCvSU Main Campus Library | ||
| 050 |
_aHF5823 _bB41 1993 |
||
| 100 | 0 |
_aBelch, George E. _95768 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _cc1993. |
|
| 300 | _axxxii, 836 p. : ill. ; 28 cm. | ||
| 500 | _aGlossary : p. G1 - G15. | ||
| 504 | _aIncludes bibliographies. | ||
| 541 |
_cDonated by Ohio State University _d01/20/2006 _e22202 _ncopy 2 |
||
| 650 | 0 |
_aAdvertising _92528 |
|
| 650 | 0 |
_aSales promotion _95601 |
|
| 650 | 0 |
_aCommunication in marketing _93983 |
|
| 700 |
_aBelch, Michael A. _95879 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c24172 _d24172 |
||