| 000 | 00495nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20201029161535.0 | ||
| 008 | 080421s19uu xx 00 eng d | ||
| 020 | _a0538826487 | ||
| 100 | 1 | 0 | _aJain, Subhash |
| 245 | 1 | 0 |
_aMarketing planning and strategy / _cSubhash C. Jain. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aCincinnati, Ohio : _bSouth Western Pub, _cc1993. |
|
| 300 | _axvii, 871p. : ill. ; 24 cm. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement. |
||
| 999 |
_c24203 _d24203 |
||