| 000 | 00527nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20201029161535.0 | ||
| 008 | 100602s19uu xx 00 eng d | ||
| 020 | _a0130099864 | ||
| 100 | 1 | 0 | _aMalhatra, Naresh K. |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhatra. |
| 260 | 0 |
_aEnglewood Cliffs, N. J. : _bPrentice Hall, _cc1993. |
|
| 300 | _axxxv, 857 p. : ill. ; 25 cm. | ||
| 500 | _aIncludes references and index. | ||
| 650 | _aMarketing research. | ||
| 650 |
_aMarketing research _xMethodology. |
||
| 999 |
_c24205 _d24205 |
||