| 000 | 00758nam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230310062539.0 | ||
| 008 | 080327s19uu xx 00 eng d | ||
| 020 | _a007006847X | ||
| 040 | _cCvSU Main Campus Library | ||
| 050 |
_aHF5804 _bAd9 1995 |
||
| 245 | 1 | 0 |
_aAdvertising excellence / _cCourtland L. Bovee ... [et al.]. |
| 260 | 0 |
_aNew York : _bMcGraw-Hill, _cc1995. |
|
| 300 | _axxxvi, 561 p. : col. ill. ; 22 cm. | ||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aGlossary : p. G1 - G13. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 541 |
_cDonated by Ohio State University _d11/23/2007 _e42399 _ncopy 2 |
||
| 650 | 0 |
_aAdvertising _92528 |
|
| 700 |
_aBovee, Courtland L. _94212 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c24387 _d24387 |
||