000 00595nam a2200169 a 4500
005 20201029161555.0
008 141022s19uu xx 00 eng d
020 _a0256221332
100 1 0 _aDwyes, F. Robert
245 1 0 _aBusiness marketing :
_bconnecting strategy, relationships and learning /
_cF. Robert Dwyer, John F. Tanner, Jr.
260 0 _aBoston :
_bMcGraw-Hill,
_cc1999.
300 _axxix, 670 p. : ill. ; 25 cm.
440 0 _aThe Irwin/McGraw-Hill series in marketing
500 _aIncludes bibliographical references and index.
650 _aMarketing.
700 1 _aTanner, John F.
999 _c24971
_d24971