| 000 | 00855nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240711134249.0 | ||
| 008 | 080610s19uu xx 00 eng d | ||
| 020 | _a0256209820 | ||
| 050 |
_aHF5415.13 _bM369P42 1999 |
||
| 100 | 0 |
_aPerreault, William D. _94657 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 | 0 |
_aBoston : _bMcGraw-Hill, _cc1999. |
|
| 300 | _axxiv, 791p. : col. ill. ; 29 cm. | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aGlossary : p. G1 - G12. Includes index. | ||
| 541 |
_cDonated by Ohio State University _e50896 |
||
| 650 | 0 |
_aMarketing _xManagement _9366 |
|
| 700 |
_aMcCarthy, E. Jerome (Edmund Jerome) _eauthor _95912 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c24977 _d24977 |
||