| 000 | 00641nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20201029161621.0 | ||
| 008 | 080328s19uu xx 00 eng d | ||
| 020 | _a0072525231 | ||
| 100 | 1 | 0 | _aPerreault, William D. |
| 245 | 1 | 0 |
_aBasic marketing : _ba global managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 | 0 |
_aBoston : _bMcGraw-Hill, _cc2005. |
|
| 300 | _axLi, 793p. : col. ill. ; 23 cm | ||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aGlossary : p. G1 - G2. Includes bibliographical references and index. | ||
| 650 | _aMarketing management. | ||
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 999 |
_c25609 _d25609 |
||