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040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a302.302 _bP96 2018
100			_93370 _aPugong, Lorylyn G. _eauthor
245	1	0	_aSocial media content and service quality assessment of resort hotels in selected areas of Cavite / _cLorylyn G. Pugong.
260			_aIndang, Cavite : _bCavite State University- Main Campus, _c2018.
300			_axvi , 43 pages : _billustrations ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
504			_aIncludes bibliographical references.
508			_aCollege of Economics, Management and Development Studies (CEMDS), Department of Management
520	3		_aPUGONG, LORYLYN G.,and VILLANUEVA, JAYSEL L. Social Media Content And Service Quality Assessment. Of Resort Hotels In Selected Areas Of Cavite. Undergraduate Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Mr. Gener T. Cueno. This study was conducted in resort hotels in selected areas of Cavite from January to February 2018. The study was undertaken to assess the social media content and service quality of resort hotels in selected areas of Cavite. Specifically, this aimed to identify the socio-demographic profile of customers in terms of age, sex, civil status, monthly income, educational attainment and employment status; determine the most commonly visited social media content about resort hotels; determine the level of service quality of resort hotel; assess the social media content used by the resort hotels. The descriptive research was used in the design of this study. Data were collected from both primary and secondary sources of data. The participants of the study were the customers of resort hotels during the conduct of the study in selected resort hotels in Dasmarinas City, General Trias City, Tagaytay City, Kawit and Bacoor City. Quota sampling technique was used to obtain sample size 200 participants. Frequencies, percentage, ranking, mean, median mode and standard deviation were computed to answer the objectives of the study. Results show that the average age of customers of resort hotels was 26 years old, majority were male, single, have a monthly income of P17,068.00, have reached college level and unemployed. Facebook is the major social media type used by participants in searching particular resort hotels. In terms of level of service quality of resort hotels, in five dimensions, the reliability is the highest result and empathy is the lowest. For the assess of social media content used by the resort hotels the assessment is very good. In addition, the participants are satisfied with the quality of service given by the resort hotels in selected areas of Cavite.
541			_cSubmitted to the University Library _dJuly 12, 2018 _eT-7444
650		0	_93372 _aOnline social network
650		0	_91386 _aSocial media
690			_91343 _aBachelor of Science in Business Management _xMarketing Management
700			_93373 _aVillanueva, Jaysel L. _eauthor
700			_aCueno, Gener T. _92434
856			_p80 _yView Abstract _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=93a8083fe380cd62e28894ce5b8aa25e
942			_2ddc _cMAN
999			_c26135 _d26135