000			02932nam a22003257a 4500
003			OSt
005			20230831105339.0
008			210311b ||||| |||| 00| 0 eng d
020			_a9781260085044
040			_cCvSU Main Campus Library _erda
041			_aeng
050			_aP91.3 _bK52 2019
100			_95000 _aKeyton, Joann _eauthor
245			_aCommunication research : _basking questions, finding answers / _cJoann Keyton, North Carolina State University.
250			_aFifth edition.
260			_aNew York, NY : _bMcGraw-Hill Education, _c2019.
300			_axxv, 331, G-12, R-23, I-17 pages : _billustrations ; _c23 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_a"This International student edition is for use outside of the U.S."--Front cover.
504			_aIncludes bibliographical references (pages R-1-R-23) and indexes.
505			_aSection 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
520			_a"Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover.
541			_aFund 164 _bForefront Book Co., Inc. _cPurchased _d04/25/2019 _e76961 _fNEJ _hPHP 2,277.60 _p2019-04-298 _q2019-1-0251
541			_aFund164 _bLinar Educational Materials, Inc. _cPurchased _d02/11/2021 _e79497 _fpnr _hPHP 2,424.00 _p2021-01-047C _q2021-1-0071 _ncopy 2
650		0	_92962 _aCommunication _xResearch
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=861c7c2455b8654b8db85b900f22e63b _yClick here to view the table of contents
942			_2lcc _cBK
999			_c26482 _d26482