000			02141nam a22003137a 4500
003			OSt
005			20220131052824.0
008			210424b ||||| |||| 00| 0 eng d
020			_a9781408093719
020			_a1408093715
040			_cCvSU Main Campus Library _erda
041			_aeng
050			_aHF5415.13 _bH97 2014
100			_96366 _aHutt, Michael D. _eauthor
245			_aBusiness marketing management B2B / _cMichael D. Hutt, Thomas W. Speh.
250			_aEurope, Middle East and Africa ed.
260			_aAndover : _bCengage Learning EMEA, _cc2014.
300			_a348 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
505			_aA business marketing perspective -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning: Strategic perspectives -- Business marketing strategies to global markets -- Managing services for business markets -- Managing innovation for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Marketing performance measurement.
520			_aReflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
541			_aFund 164 _bBELVIEW Co., Inc. _cPurchased _dNovember 07, 2017 _e77443 _fnej _hPHP 6165.00 _p2017-10-1153 _q2017-1-0821
650		0	_aIndustrial marketing _96370
650		0	_96371 _aIndustrial marketing _vCase studies _xManagement.
700			_96368 _aSpeh, Thomas W. _eauthor
942			_2lcc _cBK
999			_c33643 _d33643