000 | 01910nam a22003257a 4500 | ||
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003 | OSt | ||
005 | 20240717090513.0 | ||
008 | 210424b ||||| |||| 00| 0 eng d | ||
020 | _a9781259060663 | ||
020 | _a1259060667 | ||
040 |
_cCvSU Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aHF5429 _bL57 2014 |
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100 |
_aLevy, Michael _eauthor _96381 |
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245 |
_aRetailing management / _cMichael Levy, Barton A. Weitz, Dhruv Grewal. |
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250 | _aNinth edition. | ||
260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2014. |
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300 |
_axxxiii, 670 pages : _bcolor illustrations, color maps ; _c29 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes bibliographical references (pages 622-644) and indexes | ||
505 | _aPart 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases. | ||
541 |
_aFund 164 _bBELVIEW Co., Inc. _cPurchased _dNovember 07, 2017 _e77452 _fnej _hPHP 2835.00 _p2017-10-1153 _q2017-1-0821 _ncopy 1 |
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541 |
_aFund 164 _bNew Century Books _cPurchased _e76119 _h3925 _ncopy 2 |
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650 | 0 |
_94969 _aRetail trade _xManagement |
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700 |
_94895 _aWeitz, Barton A. _eauthor |
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700 |
_97644 _aGrewal, Dhruv _eauthor |
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942 |
_2lcc _cBK |
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999 |
_c33648 _d33648 |