000 | 02239nam a22003857a 4500 | ||
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003 | OSt | ||
005 | 20230310062542.0 | ||
008 | 210907b ||||| |||| 00| 0 eng d | ||
020 | _a9789814628457 | ||
040 |
_cCvSU Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aHF5823 _bM82 2015 |
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100 |
_95834 _aMoriarty, Sandra _eauthor |
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245 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell and William Wells. |
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246 | _aAdvertising and IMC. | ||
246 | _aAdvertising & integrated marketing communication. | ||
250 | _aTenth edition. | ||
250 | _aGlobal edition. | ||
250 | _aPhilippine edition. | ||
260 |
_aSingapore : _bPearson Education South Asia, _cc2015. |
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300 |
_a667 pages : _billustrations ; _c27 cm |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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500 | _a"This edition is manufactured in the Philippines."--Copyright page. | ||
500 | _a"Low price edition"--Front cover. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _aPart 1 Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Part 2 Principle: Be True to Thy Brand - and Thy Consumer -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Part 3 Practice: Developing Breakthrough Ideas in the Digital Age -- The Creative side -- Promotional writing -- Visual communication -- Part 4 Principle: Media in a World of Change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Part 5 Principle: IMC and Total Communication -- Public relations -- Direct response -- Promotions -- The Principles and practice of IMC -- Evaluating IMC effectiveness. | ||
541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d06/24/2019 _e77276 _fNEJ _hPHP 898.00 _ncopy 1 _p2019-06-482 _q2019-1-0390 |
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541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d06/24/2019 _e77277 _fNEJ _hPHP 898.00 _ncopy 2 _p2019-06-482 _q2019-1-0390 |
||
650 | 0 |
_aAdvertising _92528 |
|
700 |
_910906 _aMitchell, Nancy _eauthor |
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700 |
_95832 _aWells, William _eauthor |
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942 |
_2lcc _cBK |
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999 |
_c34458 _d34458 |