000 | 02664nmm a22003257a 4500 | ||
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003 | OSt | ||
005 | 20211115133758.0 | ||
008 | 211028b |||||||| |||| 00| 0 eng d | ||
020 | _a9781774075647 (e-book) | ||
040 |
_cCvSU Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aTX911.3 _bK12 2020 |
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100 |
_913141 _aKalacas, Maria Rellie B. _eauthor |
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245 |
_aHospitality and tourism marketing : _ba global perspective / _cby Maria Rellie B. Kalacas. |
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260 |
_aOakville, ON : Canada _bSociety Publishing, _c2020 |
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300 |
_a1 online resource (230, pages) : _bcolor illustrations. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _acomputer |
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338 |
_2rdacarrier _aonline resource |
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500 | _ahttps://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l | ||
504 | _aInclude bibliographical references and index | ||
505 | _a1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector | ||
520 | _aHospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry. | ||
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_aFund 164 _bCE-Logic, Inc. _cPurchased _dMarch 2, 2021 _eOEBP000152 _fP. Roderno _hPHP 12,068.00 _p2021-03-110 _q7813 to 7820 |
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650 | 0 |
_91812 _aHospitality industry _xMarketing |
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650 | 0 |
_91810 _aTourism _xMarketing |
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856 |
_uhttps://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l _yClick here to read Full-Text E-Book |
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856 |
_uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform _yLog-in to the website is required to read this e-book. Click here to request access. |
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_2lcc _cOEB |
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999 |
_c34768 _d34768 |