000 02664nmm a22003257a 4500
003 OSt
005 20211115133758.0
008 211028b |||||||| |||| 00| 0 eng d
020 _a9781774075647 (e-book)
040 _cCvSU Main Campus Library
_erda
041 _aeng
050 _aTX911.3
_bK12 2020
100 _913141
_aKalacas, Maria Rellie B.
_eauthor
245 _aHospitality and tourism marketing :
_ba global perspective /
_cby Maria Rellie B. Kalacas.
260 _aOakville, ON : Canada
_bSociety Publishing,
_c2020
300 _a1 online resource (230, pages) :
_bcolor illustrations.
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
500 _ahttps://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l
504 _aInclude bibliographical references and index
505 _a1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector
520 _aHospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
541 _aFund 164
_bCE-Logic, Inc.
_cPurchased
_dMarch 2, 2021
_eOEBP000152
_fP. Roderno
_hPHP 12,068.00
_p2021-03-110
_q7813 to 7820
650 0 _91812
_aHospitality industry
_xMarketing
650 0 _91810
_aTourism
_xMarketing
856 _uhttps://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l
_yClick here to read Full-Text E-Book
856 _uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform
_yLog-in to the website is required to read this e-book. Click here to request access.
942 _2lcc
_cOEB
999 _c34768
_d34768