| 000 | 01372nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230310062542.0 | ||
| 008 | 211122b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789719654797 (pbk.) | ||
| 040 |
_cCvSU Main Campus Library _erda |
||
| 041 | _aeng | ||
| 050 |
_aHF5823 _bM98 2017 |
||
| 100 |
_914487 _aMutya, Ruby F. Alminar _eauthor |
||
| 245 |
_aFundamentals of advertising / _cRuby F. Alminar-Mutya. |
||
| 260 |
_aManila : _bUnlimited Books Library Services & Publishing, Inc., _cc2017 |
||
| 300 |
_aiv, 217 pages : _billustrations ; _c26 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references | ||
| 505 | _aIntroduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media. | ||
| 541 |
_aFund 164 _bBookQuick Marketing _cPurchased _d10/31/2019 _e78052 _fNEJ _hPHP 765.00 _p2019-10-818 _q2019-1-0678 |
||
| 650 | 0 |
_aAdvertising _92528 |
|
| 856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c _yClick here to view the table of contents |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c34834 _d34834 |
||