000 02004cam a2200313 i 4500
003 OSt
005 20240416103549.0
008 130930s2014 caua b 001 0 eng
010 _a 2013039087
020 _a9781452282152 (pbk. : alk. paper)
040 _cDLC
_erda
041 _aeng
042 _apcc
050 0 0 _aHD30.28
_bV23 2015
100 _aValentin, Erhard K.
_917730
_eauthor
245 1 0 _aBusiness planning and market strategy /
_cE. K. Valentin.
260 _aLos Angeles :
_bSAGE,
_cc2015
300 _axiv, 254 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aPART I: THE BIG PICTURE -- Business Planning and Market Strategy in a Nutshell -- Market Strategy: The Business Plan's Cornerstone -- Devising a Business Model -- Getting a Handle on Costs and Financial Prospects -- Strategic Business Planning from Top to Bottom -- Managing the Planning Process -- PART II: ADVANCED PERSPECTIVES AND DETAILS -- Creating Shareholder Value by Creating Customer Value -- Situation Analysis Concepts and Frameworks -- Reporting Situation Analyses -- Coping With Uncertainties -- Projecting Financial Results and Needs -- PART III: WRITING UP AND FOLLOWING UP -- Writing and Pitching a Business Plan -- Raising Capital and Choosing a Business' Legal Structure -- Monitoring Performance -- Appendix: A Sample Business Plan for Lynn's Hair in Style.
541 _aFund 164
_bCreative Mind Books Center
_cPurchased
_d10/05/2017
_e76403
_fNEJ
_hPHP 5,355.00
_p2017-09-0991
_q2017-1-0738
650 0 _aBusiness planning
_91659
650 0 _aStrategic planning
_91220
856 _uhttps://books.google.com.ph/books?id=gkwXBAAAQBAJ&printsec=frontcover&dq=business+planning+and+market+strategy&hl=en&sa=X&ved=2ahUKEwjP5v-Cttv1AhXYO3AKHWLwD4QQ6AF6BAgCEAI#v=onepage&q=business%20planning%20and%20market%20strategy&f=false
942 _2lcc
_cBK
999 _c37093
_d37093