000 | 02004cam a2200313 i 4500 | ||
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003 | OSt | ||
005 | 20240416103549.0 | ||
008 | 130930s2014 caua b 001 0 eng | ||
010 | _a 2013039087 | ||
020 | _a9781452282152 (pbk. : alk. paper) | ||
040 |
_cDLC _erda |
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041 | _aeng | ||
042 | _apcc | ||
050 | 0 | 0 |
_aHD30.28 _bV23 2015 |
100 |
_aValentin, Erhard K. _917730 _eauthor |
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245 | 1 | 0 |
_aBusiness planning and market strategy / _cE. K. Valentin. |
260 |
_aLos Angeles : _bSAGE, _cc2015 |
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300 |
_axiv, 254 pages : _billustrations ; _c24 cm |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aPART I: THE BIG PICTURE -- Business Planning and Market Strategy in a Nutshell -- Market Strategy: The Business Plan's Cornerstone -- Devising a Business Model -- Getting a Handle on Costs and Financial Prospects -- Strategic Business Planning from Top to Bottom -- Managing the Planning Process -- PART II: ADVANCED PERSPECTIVES AND DETAILS -- Creating Shareholder Value by Creating Customer Value -- Situation Analysis Concepts and Frameworks -- Reporting Situation Analyses -- Coping With Uncertainties -- Projecting Financial Results and Needs -- PART III: WRITING UP AND FOLLOWING UP -- Writing and Pitching a Business Plan -- Raising Capital and Choosing a Business' Legal Structure -- Monitoring Performance -- Appendix: A Sample Business Plan for Lynn's Hair in Style. | ||
541 |
_aFund 164 _bCreative Mind Books Center _cPurchased _d10/05/2017 _e76403 _fNEJ _hPHP 5,355.00 _p2017-09-0991 _q2017-1-0738 |
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650 | 0 |
_aBusiness planning _91659 |
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650 | 0 |
_aStrategic planning _91220 |
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856 | _uhttps://books.google.com.ph/books?id=gkwXBAAAQBAJ&printsec=frontcover&dq=business+planning+and+market+strategy&hl=en&sa=X&ved=2ahUKEwjP5v-Cttv1AhXYO3AKHWLwD4QQ6AF6BAgCEAI#v=onepage&q=business%20planning%20and%20market%20strategy&f=false | ||
942 |
_2lcc _cBK |
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999 |
_c37093 _d37093 |