000 02802nam a22003257a 4500
003 OSt
005 20220207104119.0
008 220207b |||||||| |||| 00| 0 eng d
020 _a9789671463604
040 _cCvSU Main Campus Library
_erda
041 _aeng
050 _aHF5415.13
_bK12 2017
100 _918056
_aKamarulzaman, Yusniza
_eauthor
245 _aMarketing management /
_cYusniza Kamarulzaman, Nor Khalidah Abu.
250 _aFirst edition.
260 _aMalaysia :
_bOxford University Press,
_c2017.
300 _axi, 443 pages :
_billustrations ;
_c25 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _aOxford revision series
500 _aIncludes index.
505 _a Defining marketing management -- Developing marketing strategies and plans -- Marketing information systems and environmental analysis -- Marketing research and forecasting demand -- Consumer market analysis -- Business market analysis -- Competitor analysis -- Market segmentation, targeting and positioning -- Product strategy -- New product development -- Services management -- Pricing strategy -- Distribution channel strategy -- Integrated marketing communications strategy -- Global marketing -- Relationship marketing and customer -- Relationship management -- Marketing ethics.
520 _a"The Oxford Revision Series: Marketing Management is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts: understanding marketing management, analyzing marketing opportunities, managing the marketing mix, and managing current issues. The chapters on services management, global marketing and marketing ethics reflect the latest developments in the field. Key Features: Designed in line with the undergraduate syllabus of marketing management. Wide topic coverage suitable for quick revision of marketing management. Provides case studies and current examples from Malaysia and across the globe. Includes discussion questions and answer guides in every chapter for better grasp of topics. Highlights important concepts using suitable charts, tables and figures for quick review and recall."--Back cover.
541 _aFund 164
_bGreat Books Trading
_cPurchased
_d09/10/2019
_e77707
_fNEJ
_hPHP 3,068.10
_p2019-08-621
_q2019-1-0508
650 0 _9366
_aMarketing
_xManagement
700 _918060
_aAbu, Nor Khalidah
_eauthor
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce
_yClick here to view the table of contents
942 _2lcc
_cBK
999 _c37122
_d37122