000 | 02802nam a22003257a 4500 | ||
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003 | OSt | ||
005 | 20220207104119.0 | ||
008 | 220207b |||||||| |||| 00| 0 eng d | ||
020 | _a9789671463604 | ||
040 |
_cCvSU Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aHF5415.13 _bK12 2017 |
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100 |
_918056 _aKamarulzaman, Yusniza _eauthor |
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245 |
_aMarketing management / _cYusniza Kamarulzaman, Nor Khalidah Abu. |
||
250 | _aFirst edition. | ||
260 |
_aMalaysia : _bOxford University Press, _c2017. |
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300 |
_axi, 443 pages : _billustrations ; _c25 cm |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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490 | _aOxford revision series | ||
500 | _aIncludes index. | ||
505 | _a Defining marketing management -- Developing marketing strategies and plans -- Marketing information systems and environmental analysis -- Marketing research and forecasting demand -- Consumer market analysis -- Business market analysis -- Competitor analysis -- Market segmentation, targeting and positioning -- Product strategy -- New product development -- Services management -- Pricing strategy -- Distribution channel strategy -- Integrated marketing communications strategy -- Global marketing -- Relationship marketing and customer -- Relationship management -- Marketing ethics. | ||
520 | _a"The Oxford Revision Series: Marketing Management is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts: understanding marketing management, analyzing marketing opportunities, managing the marketing mix, and managing current issues. The chapters on services management, global marketing and marketing ethics reflect the latest developments in the field. Key Features: Designed in line with the undergraduate syllabus of marketing management. Wide topic coverage suitable for quick revision of marketing management. Provides case studies and current examples from Malaysia and across the globe. Includes discussion questions and answer guides in every chapter for better grasp of topics. Highlights important concepts using suitable charts, tables and figures for quick review and recall."--Back cover. | ||
541 |
_aFund 164 _bGreat Books Trading _cPurchased _d09/10/2019 _e77707 _fNEJ _hPHP 3,068.10 _p2019-08-621 _q2019-1-0508 |
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650 | 0 |
_9366 _aMarketing _xManagement |
|
700 |
_918060 _aAbu, Nor Khalidah _eauthor |
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856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce _yClick here to view the table of contents |
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942 |
_2lcc _cBK |
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999 |
_c37122 _d37122 |