000			03403nam a22003017a 4500
003			OSt
005			20220207122032.0
008			220207b |||||||| |||| 00| 0 eng d
020			_a9789719654483
040			_cCvSU Main Campus Library _erda
041			_aeng
050			_aHB615 _bAc4 2017
100			_914714 _aAcierto, Marife Agustin _eauthor
245			_aEntrepreneurship : _bK to 12 Basic Education Curriculum, Senior High School - Applied Track Subject / _cMarife Agustin-Acierto.
260			_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing Inc., _cc2017.
300			_axvi, 492 pages ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505			_aIntroduction -- Lesson 1 - Relevance of the course -- Lesson 2 - Key concepts and common competencies -- Lesson 3 - Core competencies in entrepreneurship -- Lesson 4 - Job opportunities -- Unit 1 Developing a business plan -- Lesson 1.1 - Identify the market problem -- Lesson 1.2 - Techniques on seeking, screening, and seizing opportunities -- Lesson 1.2.1 - Market need analysis -- Lesson 1.2.2 - Product: its nature and sustainability -- Lesson 1.2.3 - Viability, profitability, and customer requirements -- Lesson 1.2.4 - Best product for market need -- Lesson 2 - Recognize and understand the market -- Lesson 2.1 Selling proposition and value proposition -- Lesson 2.2.1 Target market -- Lesson 2.2.2 Customer requirements -- Lesson 2.2.3 - Market size -- Lesson 2.3 - Validate customer-related concerns -- Lesson 2.3.1 - Interview -- Lesson 2.3.2 - Focused group discussion (FGD) --Lesson 2.3.3 - Survey -- Lesson 3 Importance of marketing mix in the development of marketing strategy -- Lesson 3.1 - Marketing mix (7Ps) -- Lesson 3.1.1 - Product -- Lesson 3.1.2 - Place --Lesson 3.1.3 - Price -- Lesson 3.1.4 - Promotion -- Lesson 3.1.5. - People -- Lesson 3.1.6 - Packaging -- Lesson 3.1.7 Positioning -- Lesson 3.2 - Brand name -- Lesson 4 Demonstrate understanding of the 4Ms of operations -- Lesson 4.1 - 4Ms (Manpower, Machine, Method,, Materials) -- Lesson 4.1.1 - Product description -- Lesson 4.1.2 - Prototype of the product -- Lesson 4.1.3 - Testing of product prototype -- Lesson 4.1.4 - Service description of the product -- Lesson 4.1.5 - Raw materials -- Lesson 4.1.6 - Value/supply chain -- Lesson 4.1.7 - Recruitment -- Lesson 4.2 - Business model -- Lesson 4.3 - Revenues -- Lesson 4.4 - Costs -- Lesson 4.5 - Profits -- Lesson 4.6 - Financial statements -- Unit 2 Business implementation -- Lesson 5.1.1 - Business plan -- Lesson 5.1.2 - Business operation -- Lesson 5.1.3 - Product -- Lesson 5.1.4 - Business records -- Lesson 5.1.5 -- Bookkeeping -- Lesson 5.1.6 - Financial statements -- Lesson 5.1.7 - Income statement and balance sheet -- Lesson 5.1.8 Profit or loss -- Lesson 5.1.9 - Overall report -- Appendices.
541			_aFund 164 _bGreat Books Trading _cPurchased _d09/10/2019 _e77709 _fNEJ _hPHP 715.50 _p2019-08-621 _q2019-1-0508
650		0	_91218 _aEntrepreneurship
650		0	_91218 _aEntrepreneurship _xStudy and teaching _vTextbooks.
650		0	_918067 _aBusiness education _xTextbooks
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4438fb49d0379d0bde4c3471f3f57e54 _yClick here to view the table of contents
942			_2lcc _cBK
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