000 03499nam a2200313 a 4500
003 OSt
005 20240606093306.0
008 070420s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a635.9 R64 2001
_bR64 2001
100 0 _aRoldan, Jocelyn D.
_eauthor
_946130
245 1 0 _aDistribution system of Alpinia Flower Farm, Inc. /
_cby Joielyn D. Roldan
260 0 _aIndang, Cavite :
_c2001.
_bCavite State University- Main Campus,
300 _axi, 39 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aCase study (B.S.B.M.--Economics) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS)
520 3 _aJOIELYN ROLDAN DIGMA. “Distribution System of Alpinia Flower Farm, Inc.”- Marahan, Alfonso, Cavite. Undergraduate Case Study, Bachelor of Science in Business Management, Major in Economics. Cavite State University. April 2001. Adviser: Dr. Antonio G. Papa. A case study was conducted at Alpinia Flower Farm, Inc., in Marahan, Alfonso, Cavite fiom November 1999 to January 2000 with the following objectives: to analyze the distribution system practiced by the Alpinia Flower Farm, Inc.; to determine the distribution strategies of the firm; and to identify problems encountered by the firm with regard to its distribution system Information were obtained through personal interviews with the manager and employees. Other information were obtained from office records and files. Descriptive method was used in analyzing the data regarding the distribution system of AFFI. Frequency count and percentage were employed to determine the channel members involved in the distribution of AF FI products and to identify the number of AFFI products that passed through each channel members. The channel of distribution was well-coordinated since there was a good and harmonious relationship between AFFI and each channel members. With regards to the location of the market, the firm concentrated only on the local market. Pricing of the products met the consumer’s budget expectations with the quality they want in flowers. The storage facility used for the harvested flowers was constructed beside the AFFI manager’s office. One of the major problems encountered by the firm in the distribution system was the seasonal production of the flower products. To solve the problem, the firm should find an altemative products such as other flowering plants that will command good price. Another problem encountered in terms of organization and management-the resignation of workers. To remedy the problem, the management should increase the salary or either ofi‘er other benefits to motivate the workers. The firm and its distributor have a good relationship. It is suggested that the firm should maintain a good relationship with each channel members.
541 _cSubmitted to the University Library
_d07/24/2001
_eCS-354
650 0 _aFlower gardening
_xEconomic aspects
_910801
690 _91343
_aBachelor of Science in Business Management
_xEconomics
700 _aPapa, Antonio G.
_920079
_eadviser
856 _p80
_yClick here to view thesis abstract and table of contents
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a9a82df6f5c92d2a0187aa8cc3cc5309
942 _2ddc
_cMAN
999 _c4681
_d4681