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008 070430s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a658
_bC31 2002
100 0 _aCausaren, Nerlyn S.
_eauthor
_920728
245 1 0 _aM2N quick siomai /
_cby Nerlyn S. Causaren and Marissa F. Romilla.
260 0 _aIndang, Cavite:
_bCavite State University- Main Campus,
_c2002.
300 _axv, 85 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aEnterprise development project (B.S.B.M.--Marketing) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS)
520 3 _aCAUSAREN, NERLYN S., AND ROMILLA, MARISSA F., M2N Quick Siomai. Enterprise Development Project, Bachelor of Science in Business Management major in Marketing , Cavite State University, April 2002. Adviser Teddy Tepora. An enterprise development project on the production and marketing of Siomai was conducted in Bucal, Silang, Cavite from September 6, 2001 to February 22, 2002. Two Marketing major students decided to invest a total initial capital of P30,000.00 for the project from a P15,000.00 individual share. The partners named the project M2N Quick Siomai. The conduct of the project was generally geared towards the application of theoretical knowledge in small-scale business management to practical situations. The project covered the functional areas of management such as production, marketing and finance. Data and information pertinent to the entrepreneurial project were gathered through the actual production and marketing of the food item. Results of the analyses show that the month of November incurred the highest volume of sales due to the increase in the production volume number of customers and distribution channels The project has established seven distribution channels in Silang, Tagaytay and Indang. Among the distribution channels, the main store outlet of the enterprise incurred the biggest sales (62%). In terms of deliveries, the store outlet inside the Cavite State University (CvSU) had the highest value (23%). With regards to the project's marketing strategies, the partners sold fish balls and fish nuggets in their main store outlet as additional income in response to the suggestions of their customers. The highest volume and sales of fish balls and fish nuggets were recorded during the month of November with a total sale of P10, 650.00. The project's financial performance was measured and analyzed through the use of financial ratios such as: return on investment (R01); gross profit margin (GPR); return on sales (ROS); net sales per peso of owners' equity; and profit to net worth. The major problems encountered by the project were food spoilage and high transportation costs. Spoilage resulted to high product return because of the customers' dissatisfaction. High transportation cost, on the other hand, was a result of the lack of transportation means for the delivery of the products. To solve these problems, the particles agreed to lessen the number of orders from distribution channels and to allocate enough allowance for the transport of the products.
541 _cSubmitted to the University Library
_d04/15/2002
_eEDP-110
650 0 _aFood manufacturing industry
_910032
690 _91343
_aBachelor of Science in Business Management
_xMarketing
700 _aRomilla, Marissa F.
_920730
_eauthor
700 _aTepora, Teddy F.
_94142
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=7f714c66cf58cb4a3b7bf5b4427ea5dc
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c5074
_d5074