000			03209nam a2200337 a 4500
003			OSt
005			20231214131934.0
008			070430s19uu xx 00 eng d
040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a658.8 _bF37j 2005
100		0	_aFeranil, Jayson R. _eauthor _940918
245	1	0	_aChocolicious / _cJayson R. Feranil, Myra Lyka L. Manalo and Ever S. Rocela.
260	0		_aIndang, Cavite : _c2005. _bCavite State University- Main Campus,
300			_axviii, 60 pages : _billustrations ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aEnterprise development project (B.S.B.M.--Marketing) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Economics, Management, and Development Studies (CEMDS)
520	3		_aFERANIL, JAYSON R., MANALO, MYRA LYKA L., AND ROCELA, EVER S. Chocolicious. An Enterprise Development Project Report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Ms. Ma. Corazon A. Buena. A three-month enterprise development project named "CHOCOLICIOUS'' was conducted to: (1) identify and describe the different processes and activities in producing chocolate spread; (2) describe the strategies in marketing chocolate spread; (3) determine the profitability of producing and marketing chocolate spread; and (4) identify the problems encountered in producing and marketing chocolate spread and recommend feasible solutions. The project was conducted from November 8, 2004 to February 8, 2005 in Kaytambog, Indang, Cavite. The capital of P30,000.00 which was equally shared by the entrepreneurs was used to operate the project. The entrepreneurs were able to identify the different activities in producing chocolate spread. The different steps followed in producing chocolate spread include the preparation of ingredients, slicing, grinding, mixing, packaging, and labeling. However, other important aspects in production were identified. The production cost and production volume were presented in the study. Strategies in marketing the products were applied by the entrepreneurs. Such strategies cover product, price, promotion, and place strategies. For the three-month operation, the project obtained a total sales of P57,730.00, total cost of raw materials of P37,682.80 and total operating expenses of P2,665.50. The total income realized from the business was P17, 421.42. The enterprise experienced problems during the operation such as lack of supply of water, unpredicted weather condition and delayed payments of some customers.
541			_cSubmitted to the University Library _d05/19/2005 _eEDP-176
650		0	_aChocolates _xMarketing _940919
650		0	_aMaketing management _940920
690			_91343 _aBachelor of Science in Business Management _xMarketing
700	1		_aManalo, Myra Lyka L.
700	1		_aRocela, Ever S.
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=445a43d50f0fab5c8f01190349b6c186 _yClick here to view thesis abstract and table of contents
942			_2ddc _cMAN
999			_c5118 _d5118