000 03186nam a2200313 a 4500
003 OSt
005 20230606094320.0
008 070517s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a658.8
_bV29 2003
100 1 0 _aVanguardia, Janice V.
_eauthor
245 1 0 _aMegaworld Properties and Holdings, Inc., Senator Gil Puyat, Avenue Makati City /
_cby Janice V. Vanguardia.
260 0 _aIndang, Cavite :
_c2003.
_bCavite State University- Main Campus,
300 _axii, 53 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aField study (B.S.B.M.--Marketing) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS)
520 3 _aVANGUARDIA, JANICE VILLAPANDO. Megaworld Properties and Holdings, Inc., Senator Gil Puyat Avenue Makati City. A Field Study. Bachelor of Science in Business Management, major in Marketing, Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Lina C.Abogadie. A three — month field study was conducted from November 7,2002 to February 7, 2003 at Megaworld Properties and Holdings, Inc., to give opportunities for the author to apply her knowledge and skills in business management, gain more knowledge from actual business operations, describe the organization in terms of human resources, marketing, and financial aspects, identify the problems encountered by the personnel and recommend feasible solutions. Megaworld Properties and Holdings Inc. is engaged in the development and marketing of affordable housing projects either in the form of condominium communities or house- and-lot packages, and to limited extent, commercial and office space and mixed-used complexes. Megaworld Properties and Holdings Inc. have two marketing groups, the High Rise Projects Division and the Horizontal Project Division. Horizontal Project Division markets the company’s horizontal developments, such as house-and-lot packages and subdivision lots. Financial statements were analyzed to evaluate the financial performance of MPHI from 2000 to 2001. Among the problems encountered by the company were losses incurred due to Asian crisis, political instability and presence of aggressive competitors. Other encountered were delays in preparation of contracts, delays in completion of the project, and dissatisfaction of clients were on the quality of the material used in the housing units. Problems can be solved by aggressive marketing strategies. Attracting prospective buyers by giving reasonable interest rates and high quality units can be done.
541 _cSubmitted to the University Library
_d07/18/2007
_eFS-190
650 0 _aMarketing management
_95600
690 _91343
_aBachelor of Science in Business Management
_xMarketing
700 _aAbogadie, Lina C.
_925
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3dbe7843052784d0ce929c7a598a9b4b
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c6044
_d6044