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040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a659.1
_bR61 2019
100 _922966
_aRodaje, Queenielyn I.
_eauthor
245 1 0 _aAdvertising techniques and exposure to viral commercials and the buying behavior of selected housewives in Brgy. San Agustin, Trece Martires City, Cavite /
_cby Queenielyn I. Rodaje and Kristenz Ann B. Pegenia.
260 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2019.
300 _axiii, 61 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (Bachelor of Arts in Journalism) Cavite State University.
504 _aIncludes bibliographical references.
508 _aCollege of Arts and Sciences (CAS), Department of Languages and Mass Communication
520 3 _aPEGENIA, KRISTENZ ANN B. and RODAJE, QUEENIELYN I. Advertising Techniques and Exposure to Viral Commercials and the Buying Behavior of Selected Housewives in Brgy. San Agustin, Trece Martires City, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Ruby A. Manaig. This study was conducted in Barangay San Agustin, Trece Martires City, Cavite. Barangay San Agustin. The general purpose of the study was to analyze and determine the exposure and buying behavior of selected housewives as well as the advertising techniques used in viral commercials. Specifically, the study aimed to determine the level of exposure of selected housewives on viral commercials, determine the advertising techniques used on viral commercials as perceived by the selected housewives, determine the buying behavior of participants towards products or services in the viral commercials and determine the relationship between the advertising techniques to the buying behavior of selected housewives. The main participants of the study were 140 housewives of Barangay San Agustin who were chosen purposively. Descriptive method of research with quantitative approach was used to gather data. Survey questionnaires were given to the housewives of Barangay San Agustin. Results showed that participants had high exposure to viral commercials and they often saw the advertisement of Jollibee. Results showed that the advertising techniques used on viral commercials were repetition, claims, association, bandwagon and promotion. These types of advertising techniques were appealing to the participants. Results also showed that the buying behavior of the participants towards products or services in the viral commercials was effective. Further, results also revealed that there was a significant relationship between the advertising techniques used on viral commercials and the buying behavior of the selected housewives in Barangay San Agustin, Trece Martires City, Cavite.
541 _cSubmitted to the University Library
_d07/04/2019
_eT-8192
650 0 _aAdvertising
_92528
650 0 _91395
_aOnline journalism
650 0 _99002
_aBroadcast advertising
690 _92381
_aBachelor of Arts in Journalism
700 _922967
_aPegenia, Kristenz Ann B.
_eauthor
700 _99076
_aManaig, Ruby A.
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=0354fdb9f3a9d545652baf0418ead174
_yClick here to view abstract and table of contents
942 _2ddc
_cMAN
999 _c60630
_d60630