000 | 02875nam a2200313 a 4500 | ||
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003 | OSt | ||
005 | 20230606093412.0 | ||
008 | 070517s19uu xx 00 eng d | ||
040 | _cCvSU Main Campus Library | ||
041 | 0 | _aeng | |
082 | 0 | 4 |
_a658.8 _bG58 2004 |
100 | 0 |
_aGonzales, Maribeth S. _eauthor _936320 |
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245 | 1 | 0 |
_aJPC Marketing Tanza, Cavite / _cby Maribeth S. Gonzales. |
260 | 0 |
_aIndang, Cavite : _c2004. _bCavite State University- Main Campus, |
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300 |
_ax, 47 pages : _billustrations ; _c28 cm. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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500 | _aField study (B.S.B.M.--Marketing) Cavite State University | ||
504 | _aIncludes bibliographical references. | ||
508 | _aCollege of Economics, Management, and Development Studies (CEMDS) | ||
520 | 3 | _aGonzales, Maribeth S. JPC Marketing, Tanza, Cavite. A field study report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena R. Noceda. A field study was conducted in JPC Marketing located in 532 A. Soriano Highway Amaya 1, Tanza Cavite. The study aimed to apply the gained knowledge in business management, familiarize with the working environment, and identify the common problems encountered by the firm and recommend feasible solutions. Data were gathered through observations and actual participation in the firm’s activities. Interviews with the personnel and other staff of the firm were also conducted in order to gather additional information. The firm is engaged in the distribution of Procter and Gamble (P&G) products. The products are distributed to three provinces, namely: Cavite, upper part of Laguna and Western part of Batangas. Marketing of these products were done by the salesmen to different commercial centers, public markets, supermarkets, groceries and convenient stores. The business faces a number of problems which badly affected the sales. Some of these problems were failure to meet the consumers’ demand at the right time, unavailability of the products, wrong encoding of purchase orders, breakdowns of trucks, malversation of funds, conspiracy, and waste of time of the employees. Employees’ noncompliance to company rules and regulations also contributed to the decline in the growth of the company. Despite the problems, the firm still managed to earn profits. | |
541 |
_cSubmitted to the University Library _d07/18/2007 _eFS-240 |
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650 | 0 |
_aMarketing management _95600 |
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690 |
_91343 _aBachelor of Science in Business Management _xMarketing |
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700 |
_aNoceda, Rowena R. _93852 _eadviser |
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856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=871f6fcbaeffbd64e9eb16cd9dac4427 _yClick here to view thesis abstract and table of contents |
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942 |
_2ddc _cMAN |
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999 |
_c6067 _d6067 |