000 02875nam a2200313 a 4500
003 OSt
005 20230606093412.0
008 070517s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a658.8
_bG58 2004
100 0 _aGonzales, Maribeth S.
_eauthor
_936320
245 1 0 _aJPC Marketing Tanza, Cavite /
_cby Maribeth S. Gonzales.
260 0 _aIndang, Cavite :
_c2004.
_bCavite State University- Main Campus,
300 _ax, 47 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aField study (B.S.B.M.--Marketing) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS)
520 3 _aGonzales, Maribeth S. JPC Marketing, Tanza, Cavite. A field study report. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Rowena R. Noceda. A field study was conducted in JPC Marketing located in 532 A. Soriano Highway Amaya 1, Tanza Cavite. The study aimed to apply the gained knowledge in business management, familiarize with the working environment, and identify the common problems encountered by the firm and recommend feasible solutions. Data were gathered through observations and actual participation in the firm’s activities. Interviews with the personnel and other staff of the firm were also conducted in order to gather additional information. The firm is engaged in the distribution of Procter and Gamble (P&G) products. The products are distributed to three provinces, namely: Cavite, upper part of Laguna and Western part of Batangas. Marketing of these products were done by the salesmen to different commercial centers, public markets, supermarkets, groceries and convenient stores. The business faces a number of problems which badly affected the sales. Some of these problems were failure to meet the consumers’ demand at the right time, unavailability of the products, wrong encoding of purchase orders, breakdowns of trucks, malversation of funds, conspiracy, and waste of time of the employees. Employees’ noncompliance to company rules and regulations also contributed to the decline in the growth of the company. Despite the problems, the firm still managed to earn profits.
541 _cSubmitted to the University Library
_d07/18/2007
_eFS-240
650 0 _aMarketing management
_95600
690 _91343
_aBachelor of Science in Business Management
_xMarketing
700 _aNoceda, Rowena R.
_93852
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=871f6fcbaeffbd64e9eb16cd9dac4427
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c6067
_d6067