000 02799nam a22003257a 4500
003 OSt
005 20220918155724.0
008 220519b |||||||| |||| 00| 0 eng d
020 _a9789712399107
040 _cCvSU Main Campus Library
_erda
041 _aeng
050 _aG155.7
_bL29 2019
100 _924104
_aLansangan-Cruz, Zenaida
_eauthor
245 _aMicro perspective of tourism and hospitality /
_cZenaida Lansangan-Cruz.
250 _aFirst edition
260 _aManila, Philippines :
_bREX Book Store,
_cc2019
300 _ax, 230 pages
_b;
_c25 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _aHRM-TOURISM series
500 _aOBE Outcomes-Based Education--Cover. Includes index.
505 _aThe psychology of tourism -- The sociology of tourism -- Tourism and culture -- Transportation sector -- Accommodations -- Food and beverages sector -- Recreation and leisure -- Tourist attractions and theme parks -- The MICE industry: meaning and importance --Tourism marketing -- Tourism promotion -- Tourism distribution channel -- Tourism planning -- Tourism development -- Employment opportunities and qualifications in the tourism and hospitality industry.
520 _a"Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover
541 _aFund 164
_bREX ADB STORES & SERVICES, INC.
_cPurchased
_d12/17/2020
_e78512
_fpnr
_hPHP 368.00
_ncopy 1
_p2020-11-425
_q2020-1-0316
650 0 _91810
_aTourism
_zPhilippines
_xStudy and teaching
650 0 _91812
_aHospitality industry
_zPhilippines
_xStudy and teaching
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b9f02e324dc28468c5edb7f0212390ba
_yClick here to view the table of contents
942 _2lcc
_cBK
999 _c60703
_d60703