| 000 | 02685nam a22003857a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230103131452.0 | ||
| 008 | 210905b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789814846998 (pbk.) | ||
| 040 |
_cCvSU Main Campus Library _erda |
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| 041 | _aeng | ||
| 050 |
_aHF5415.32 _bH85 2019 |
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| 100 |
_95785 _aHoyer, Wayne D. _eauthor |
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| 245 |
_aConsumer behavior / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
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| 250 | _aSeventh edition. | ||
| 250 | _aPhilippine edition. | ||
| 260 |
_aTaguig City : _bCengage Learning Asia Pte Ltd, _cc2019. |
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| 300 |
_axviii, 525 pages : _billustrations ; _c26 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _a"Printed in the Philippines."--Copyright page. | ||
| 500 | _aIncludes glossary and index. | ||
| 505 | _aPart 1. An introduction to consumer behavior -- Understanding consumer behavior -- Appendix: developing information about consumer behavior -- Part 2. Psychological core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3. The process of making decisions -- Problem recognition and information search -- Judgement and decision-making based on high effort -- Judgement and decision-making based on low effort -- Post-decision processes -- Part 4. The consumer’s culture -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5. Consumer behavior outcomes and issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today’s consumer society. | ||
| 541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78962 _fPNR _hPHP 895.00 _ncopy 1 _p2020-11-467 _q2021-1-0061 |
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| 541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78963 _fPNR _hPHP 895.00 _ncopy 2 _p2020-11-467 _q2021-1-0061 |
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| 541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78964 _fPNR _hPHP 895.00 _ncopy 3 _p2020-11-467 _q2021-1-0061 |
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| 541 |
_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78965 _fPNR _hPHP 895.00 _ncopy 4 _p2020-11-467 _q2021-1-0061 |
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| 650 | 0 |
_93354 _aConsumer behavior |
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| 650 | 0 |
_93715 _aConsumers |
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| 700 |
_910901 _aMaclnnis, Deborah J. _eauthor |
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| 700 |
_910902 _aPieters, Rik _eauthor |
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| 856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=37bd4dc08fe3141eeb11ff68699e4d6f _yClick here to view the table of contents |
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| 942 |
_2lcc _cBK |
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| 999 |
_c61335 _d61335 |
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