000			02079nam a22003377a 4500
003			OSt
005			20230103120426.0
008			210905b ||||| |||| 00| 0 eng d
020			_a9789814839792 (pbk.)
040			_cCvSU Main Campus Library _erda
041			_aeng
050			_aHF5415.13 _bIa1 2019
100			_928994 _alacobucci, Dawn _eauthor
245			_aMarketing management / _cDawn Iacobucci.
250			_aFifth edition.
250			_aPhilippine edition.
260			_aTaguig City : _bCengage Learning Asia Pte Ltd, _cc2019.
300			_axii, 324 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_a"Printed in the Philippines."--Copyright page.
500			_aIncludes index.
505			_aPart 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans.
541			_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78990 _fPNR _hPHP 698.00 _ncopy 1 _p2020-11-467 _q2021-1-0061
541			_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78991 _fPNR _hPHP 698.00 _ncopy 2 _p2020-11-467 _q2021-1-0061
541			_aFund 164 _bC & E Publishing, Inc. _cPurchased _d01/08/2021 _e78992 _fPNR _hPHP 698.00 _ncopy 3 _p2020-11-467 _q2021-1-0061
650		0	_9366 _aMarketing _xManagement
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79 _yClick here to view the table of contents
942			_2lcc _cBK
999			_c61353 _d61353