000			02810nam a22003257a 4500
003			OSt
005			20240318092038.0
008			230214b |||||||| |||| 00| 0 eng d
020			_a9781292269245
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aHF5415.33 _bSch3 2019
100			_aSchiffman, Leon G. _94980 _eauthor
245			_aConsumer behavior / _cLeon G. Schiffman, Joe Wisenblit.
250			_aTwelfth edition.
250			_aGlobal edition.
260			_aHarlow, England : _bPearson, _cc2019.
300			_a508 pages : _bcolor illustrations ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes glossary and indexes.
505			_aPART1: CONSUMERS, MARKETERS, AND TECHNOLOGY -- Consumer Behavior and Technology -- Market Segmentation and Real-Time Bidding -- PART 2: THE CONSUMER AS AN INDIVIDUAL -- Consumer Motivation and Personality -- Consumer Perception and Positioning -- Consumer Learning -- Consumer Attitude Formation and Change -- PART 3: COMMUNICATION AND CONSUMER BEHAVIOR -- Persuading Consumers -- From Print and Broadcast to Social Media and Mobile Advertising -- Reference Groups and Communities, Opinion Leaders, and Word-of-Mouth -- PART 4: SOCIAL AND CULTURAL SETTINGS -- The Family and Its Social Standing -- Cultural Values and Consumer Behavior -- Subcultures and Consumer Behavior -- Cross-Cultural Consumer Behavior: An International Perspective -- PART 5: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH -- Consumer Decision-Making and Diffusion of Innovations -- Chapter 15: Marketers’ Ethics and Social Responsibility -- Consumer Research.
520			_a"Marketing is constantly evolving. Marketers are shifting from universal ads to dynamic, customized ones; from audience segments to audience impressions. Through these changes, the challenge has remained the same- to understand how and why consumers make their decisions. As its guiding principle, the twelfth edition of Consumer Behavior examines the dynamic between the consumer and the marketer who wishes to learn more about their buying choices. With a focus on the strategic applications of understanding consumer behaviour, this book help students to acquire the skills to plan, develop, and implement a marketing strategy with greater precision."--Back cover
541			_aFund 164 _bC & E Publishing, Inc. _cPurchased _d09/22/2021 _e79875 _fpnr _hPHP 3,193.20 _p2021-06-336 _q2021-1-0309
650		0	_aConsumer behavior _93354
700			_aWisenblit, Joe _932941 _eauthor
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a28762b4a350a598cb04b7fd98495c06 _yClick here to view the table of contents
942			_2lcc _cBK
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