000			02967nam a22003497a 4500
003			OSt
005			20230829100911.0
008			230308b |||||||| |||| 00| 0 eng d
020			_a9786210403848
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aGT3405 _bL29 2020
100			_aLansangan-Cruz, Zenaida _924104 _eauthor
245			_aIntroduction to meetings, incentives, conferences, and events management (MICE) / _cZenaida Lansangan-Cruz.
250			_aFirst edition
260			_aManila, Philippines : _bRex Book Store, _cc2020.
300			_a214 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490			_aHRM-Tourism series
504			_aIncludes bibliographical references and index.
505			_aChapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millenium -- Chapter 12: Special Events Management.
520			_a"Introduction to Meetings, Incentives, Conferences and Events Management (MICE), as applied to tourism and hospitality, examines the principles of conceptualizing, planning, managing, and evaluating events, conferences, meetings, and other special activities. This book explains the significance of conventions and events in tourism and hospitality, event conceptualization, event design, project/event management, methods of monitoring and evaluation, physical requirements, organizing, promotions, sponsorship, and the financial aspects of such tasks. It describes the business strategies to get MICE business and retain clients. It follows an outcomes-based approach, with learning outcomes presented at the beginning of each chapter and a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover
541			_aFund 164 _bREX ADB Stores & Services, Inc. _cPurchased _d03/23/2022 _e79981 _fpnr _hPHP 415.00 _ncopy 1 _p2022-02-058 _q2022-1-0140
541			_aFund 164 _bREX ADB Stores & Services, Inc. _cPurchased _d03/23/2022 _e79982 _fpnr _hPHP 415.00 _ncopy 2 _p2022-02-058 _q2022-1-0140
541			_aFund 164 _bREX ADB Stores & Services, Inc. _cPurchased _d03/23/2022 _e79983 _fpnr _hPHP 415.00 _ncopy 3 _p2022-02-058 _q2022-1-0140
650		0	_aSpecial events _91756 _xManagement
650		0	_aSpecial events industry _925133
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=13eae32516279188972f814e9868bd2a _yClick here to view the table of contents
942			_2lcc _cBK
999			_c62049 _d62049