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008			240222b |||||||| |||| 00| 0 eng d
040			_cCavite State University - Main Campus Library
041	0		_aeng
082	0	4	_a339.4863 _bC28 2011
100			_aCatacutan, Zandro M. _eauthor _92364
245	1	0	_aConsumers' preferences for selected supermarkets in Cavite / _cZandro M. Catacutan.
260			_aIndang, Cavite : _bCavite State University- Main Campus, _c2011
300			_aix, 52 pages : _billustrations ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (Bachelor of Science in Business Management) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Economics, Management and Development Studies.
520	3		_aCATACUTAN, ZANDRO M. Consumers’ Preferences for Selected Supermarkets in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2011. Thesis Adviser: Lina C. Abogadie. A study was conducted to assess the consumers’ preferences for supermarkets in Cavite. Specifically, the study aimed to describe the socio-economic characteristics of customers who buy products from supermarkets in Cavite; identify the supermarkets which are preferred by customers in Cavite; identify the supermarkets’ characteristics which are important for consumers; ascertain the relationship of socio-economic characteristics and customers’ preferences for supermarkets in Cavite; and determine the problems encountered by customers when shopping at supermarkets. The study involved 150 respondents selected through quota sampling. The respondents of the study came from selected municipalities and cities of Cavite, namely: Bacoor, General Trias, Imus, Rosario, Dasmarinas City and Tagaytay City. Descriptive statistical tests such as frequency count, weighted mean, percentage and ranking were used to describe the socio-economic characteristics of respondents, identify the supermarkets which are preferred by customers in Cavite and other information about the preferences of customers in supermarkets, and to determine the problems encountered by customers in shopping at supermarkets. Chi-square test was also used to ascertain the relationship between socio-economic characteristics and customers’ preferences for Supermarkets. Majority of the respondents belonged to the age group of 26 to 45 years with an average of 33 years old. More than half of the respondents were females. The average household size was five members. Majority of the respondents finished their college education. They had gross family income ranging from PhP 2,500 to PhP 20,999. Most of the heads of the family were self-employed with an average income of PhP 22,274.48. Most of the respondents preferred to shop at SM Supermarket, Robinson’s Supermarket and Waltermart. Among the variables subjected to the chi-square test, only educational attainment was found to be significantly related to consumers’ preferences for supermarkets. This result was in contrast to the study of Fernando (2009), where in this variable was found not to be significantly related to the consumers’ acceptability of in-house brand products of SM Supermarket. , High price of products was the major problem that consumers encountered in shopping at supermarkets.
541			_cSubmitted to the University Library _d05/23/2011 _eT-4410
650		0	_aMicroeconomics _92165
650		0	_aSupermarkets _915167 _xCase studies
690			_aBachelor of Science in Business Management _91343
700			_aAbogadie, Lina C. _925 _eadviser
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=54611ac2e92da4abe28d547bac96405c _yClick here to view the Abstract and Table of Contents
942			_2ddc _cMAN
999			_c63264 _d63264