000 00975cam a2200277 a 4500
003 OSt
005 20240226142813.0
008 950616s1996 njua b 001 0 eng
020 _a0131902083
050 0 0 _aHF5415
_bK84 1996
100 _aKotler, Philip
_93774
_eauthor
245 1 0 _aPrinciples of marketing /
_cby Philip Kotler and Gary Armstrong.
250 _a7th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1996.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
541 _cDonated by Ohio State University
_e49080
650 0 _aMarketing
_9366
700 _aArmstrong, Gary
_93808
_eauthor
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c63310
_d63310