000			03529nam a2200325 4500
003			OSt
005			20240417142812.0
008			240312b |||||||| |||| 00| 0 eng d
040			_cCavite State University - Main Campus Library
041	0		_aeng
082	0	4	_a338.644 _bAc7 2009
100			_aAcosta, Jeanurie A. _943181 _eauthor
245	1	0	_aProfitability of beauty salon in selected areas of Cavite / _cJeanurie A. Acosta.
260			_aIndang, Cavite : _bCavite State University- Main Campus, _c2011
300			_avii, 50 pages : _billustrations ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aThesis (Bachelor of Science in Business Management - - Marketing) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Economics, Management and Development Studies. (CEMDS).
520	3		_aJEANURIE A. ACOSTA. Profitability of Beauty Salon in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. November 2009. Adviser: Ms. Iluminada Hernandez. A study was conducted to describe the socio-economic characteristics of beauty salon owners; describe the characteristics of beauty salon; describe the marketing practices used in the business; determine the profitability of beauty salon; determine the relationship between profit and some selected variables; and identify the problems encountered by the respondents in selected towns of Cavite. One hundred beauty salon owners were the respondents of the study. Data were gathered through personal interviews with the respondents. The analysis and presentation of data were done through the use of descriptive tools, such as: frequency count, mean, percentage, range and ranking. Profitability ratio was used to determine the profitability of beauty salon and chi-square test was used to determine the relationship between profit and the selected variables. The respondents had an average age of 37.5, most of them were female, single and reached college level. The years in operation of beauty salons ranged from 1 - 24 with an average of 4.64 years. The average capital of the beauty salon amounted to PhP 124,550.10. The beauty salon operated from 8-15 hours daily with an average of 13 hours. The services offered by beauty salons were categorized into three, which include: face and facial treatment, hair and hair treatment, and body and foot treatment. The basic pricing method was cost based pricing. Discounts, poster, tarpaulin, gift checks and word-of-mouth were used in promoting the beauty salon. The beauty salons generated an annual income of PhP891,724.36 with net profit margin of 20 percent. The initial capital, form of ownership and average discount rates were found to be significantly related to profit. The most common problem encountered by beauty salon was in dealing with difficult customers which caused them to transfer to other beauty salon.
541			_cSubmitted to the University Library _d02/10/2011 _eT-4278
650		0	_aProfit _99988
650		0	_aSmall business _99673
690			_aBachelor of Science in Business Management _91343 _xMarketing
700			_aHernandez, Iluminada R. _916495 _eadviser
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=878e02b7e2fe12e60094978ac0164ee7 _yClick here to view the Abstract and Table of Contents
942			_2ddc _cMAN
999			_c63412 _d63412